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Pernia’s Pop Up Shop partners with Purple Style Labs for future expansion

Pernia's Pop Up Shop (PPUS), the leading online fashion store offering a wide range of luxury Indian designer brands, has...

Myntra acquires end-to-end Omnichannel platform, Pretr

Myntra has announced that it has acquired Pretr, a Mumbai-based end-to-end omnichannel platform for retail. This acquisition will enable Myntra...

Yuvraj Singh’s YWC’s second standalone store launched at VR Punjab mall

The second store or YWC, the premium sports and lifestyle brand by star cricketer Yuvraj Singh, was launched in India....

Yuvraj Singh’s YWC’s second standalone store launched at VR Punjab mall

The second store or YWC, the premium sports and lifestyle brand by star cricketer Yuvraj Singh, was launched in India....

YWC opens second stand-alone store in India

YWC, the premium sports and lifestyle brand by star Cricketer Yuvraj Singh, has launched their second store in India –...

Sephora opens its fifth store in Mumbai; to open 8-10 stores every year in India

Sephora opened its doors at Oberoi Mall, Goregaon, Mumbai recently. Spread across 3,130 square feet, the store is located on the ground...

Sygnal: T-shirts that light your thought

IMAGES BoF talks to Sumil Shah, Co-Founder, Broadcast Wearables Pvt Ltd., an AI based firm, that is creating ripples across...

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately...

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to...

‘Lacoste is a bridge-to-luxury brand, for people aspiring towards well-appointed lifestyles’

French bridge-to-luxury, lifestyle brand, Lacoste, popular for its polo T-shirts is steadily working its India expansion plans. With premium retail...

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Mumbai’s Infiniti Malls working on an omnichannel model

The new model seeks to offer shoppers the convenience of digital shopping while increasing footfall to the two Infiniti...