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The mystery of the shopper

The sustainability of any business depends – to a large degree — on loyal customers who come back again and...

Decoding consumer behaviour

As the Verdict 2009 brings India back to sanity, extinguishing the hate politics and evaporating the caste talk into thin...

Discounted price equals discounted brand value?

Rakesh Kumar, a Delhi-based software engineer, is a happy man. Last week, he paid a visit to home town Agra...

Painkiller strategies

ICICI Property Services unveils a new report that outlines some possible paths out of the tangle many Indian retailers and...

Netbook — Is small really beautiful?

India's climb on the growth chart is followed by it's successful tech-story. Technology, as they say, remains evolving. At no...

Doing business : The gaming way

Solitaire on a PC, Mario on the Nintendo or Snake on an old Nokia cell phone, a person must have...

RELIANCE AUTOZONE: Building a brand-neutral workshop

BMWs and 800s, Tatas and Toyotas, Hyundais and Hondas, bikes and scooters. Vehicles of all make and size, from almost...

GETTING HEARTY IN THE BUSINESS OF BREAKFAST

From running a large packaging company to producing breakfast foods, has been a big shift for Sanjeev Khemka. The mechanical...

Caring personally with products from nature

With a borrowed sum of Rs 5,000, Rajkumar Nanda nurtured a natural product to make it a brand, which in...

VISHAL MEANS ‘BIG’, LITERALLY

Timely decisions, defined strategy, and a futuristic approach, clubbed with an understanding of consumers' needs as also the ability to...

Latest News

Partnering with like-minded brands builds trust and expands our reach: Shreedha Singh of TAC

How D2C brand The Ayurveda Co. harnesses the transformative power of Ayurveda and modern science to offer high-performance Ayurvedic...