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From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and...

Rural India a ‘bright star’ for FMCG sales; will continue to outpace urban expansion in Q2 of 2024: Kantar

This growth in the rural areas is helped by region-centric measures by the government in the interim budget earlier this...

FMCG companies expect volume growth in FY25 with improvement in revenue

HUL said it continues to see positive volume growth across most of its business New Delhi: Leading FMCG makers expect a...

FMCG industry sees 6.5% volume growth in Mar qtr, rural surpass urban consumption: NielsenIQ

The FMCG industry has experienced a 6.6% growth in value New Delhi: The Indian FMCG industry experienced a 6.5% growth in...

HUL expects improvement in FMCG demand with no price hike in short term

HUL has already completed the process of price correction in all portfolios in the last few quarters New Delhi: Leading FMCG...

How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview of...

Improving macro-indicators, good monsoon to drive consumer demand for FMCG products

The industry expects a mid-to-high-single-digit growth in value/volume in the January-March period, along with a continuation of the gross margins...

FMCG sector to see subdued growth till September quarter of 2024: Report

The agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer goods)...

FMCG firms report single-digit volume growth with better margin in December quarter

Companies such as HUL, ITC, Marico, Dabur, and Godrej Consumer Products said urban markets continued their moderate growth, while consumer...

FMCG distributors to boycott HUL products in Maha, starting with Taj Mahal Tea

The distributors further said that if the company does not pay attention to their demand, then they will boycott the...

Latest News

Chai Sutta Bar opens 2 outlets in Bengaluru

The newly launched CSB outlets are located at Kalyan Nagar and Nagarbhavi Bengaluru: Quick service restaurant (QSR) chain Chai Sutta...