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E-commerce brands focus on Tier 2, 3 shoppers during festivals

Indian shoppers in non-metro cities are spoilt for choice in the festival season, what with leading e-commerce brands falling over...

Kishore Biyani on success, working with Amazon & using technology to move ahead

‘Rewrite Rules, Retain Values’ - this simple idea has been at the core of Future Group – which has a...

Managing a large workforce in a variable, demanding retail environment

Steeply rising manpower costs has become the boardroom agenda in most firms including retail, employing large semi-skilled workforce – be...

Pre-Worn and Pre-Loved: Future of the fashion retail industry

When Flyrobe, the fashion rental service received venture capital funding and raised US$7 million in two rounds from Sequoia Capital,...

The changing definition of women’s formal wear in India

For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos. But...

The rise and growth of the Indian retail industry

Over the years, retailing in India has been one of the most dynamic and fast paced industries, which has travelled...

Responsibly Fashionable: An introduction to sustainability

Perceived as an alternative trend against fast fashion, ‘sustainable fashion’ or ‘eco-friendly’ fashion is the fastest growing design philosophy and...

Clicks-to-bricks brands and their store experience learnings

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent...

Impact of E-Commerce: Why successful offline brands are jumping on the online bandwagon

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of Internet,...

The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century...

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Ex-Zomato executive-owned F&B company Ninecamp Ventures raises Rs 16 cr seed funding

The proceeds will be allocated to enhancing the brand portfolio, acquiring prime real estate, recruiting talent, and investing in...