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Year-Ender: Fashion & accessory retail brands launched in India in 2018

India’s fashion retail industry is poised to cross €85 billion by the end of 2022. According to a Technopak study,...

Bespoke Suits: An investment in individuality

Bespoke fashion, once a prerogative of style connoisseurs with deep pockets, is fast becoming a growing trend among professional men...

Shopping Centre turnaround stories of the year

With the advent of online shopping and the decline of large department stores, many traditional malls across the country face...

Top 5 fashion innovations in the retail industry

Fashion is one of the most challenging retail businesses to run. The product lifecycles are short and lead times longer....

Park Avenue Innerwear: Redefining the style quotient for men

The core pillar of Park Avenue is its innovativeness – something that is soundly reflected in its innerwear category as...

The COTTON USA Conference: Taking a closer look at US cotton

A seven-member COTTON USA Executive Delegation travelled with Cotton Council International (CCI) to Mumbai, Coimbatore and Delhi to participate in...

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately...

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall...

French company starts fashion networking events in India

Promostyl, the French multinational trend-forecasting company has partnered with Mumbai based fashion startup Fashionablyin and organized a fashion networking event...

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Location AI startup GeoIQ unveils footfall & site analysis feature

GeoIQ has served retail brands across categories to open over 2,500 stores by assessing more than 25,000 locations with...