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Online VS Offline: The Independence Day discount wars

As India readies for its 70th Independence Day, the country’s online and offline retailers have decided to battle it out with...

Striking a balance between heritage and relevance: Hamdard

When 110-year-old FMCG brand and traditional medicines player Hamdard Laboratories launched a cutting-edge and disruptive social media campaign -- #IHateYouMom--...

YBP Cosmetics now available on Nykaa

Beauty brand, YBP Cosmetics from the house of Thaker Cosmetics Pvt Ltd is now available on Nykaa.com, an e-commerce destination...

8TV gets $500,000 funding, to enter Indian market

San Francisco-based startup 8TV has raised $500,000 funding (about Rs 3.34 crore) from investors including Redcliffe Capital Managing Partner Dheeraj...

How Kishore Biyani is transforming Future Retail into a 'connected commerce' co

Kishore Biyani-led Future Retail, which operates 738 retail stores in 221 cities, is gradually transforming into a 'connected commerce organisation' to...

Expert Speak: Unified retail experience is the eventuality

Brick and mortar stores will be there in the future, but the consumers will go there to have the physical...

Sale Storm: E-commerce firms restart sales post new FDI norms

Major Indian e-tailers like Amazon and Myntra have restarted sale events post the new FDI norms, mostly betting big on the fashion category...

ASCI pulls up Patanjali, HUL, Flipkart, others for misleading ads

Advertising watchdog ASCI has pulled up Patanjali Ayurved, HUL, PepsiCo, Britannia, Pizza Hut, Amazon, LG Electronics, Voltas, Axis Bank, AirAsia...

Brand India Handloom has put spotlight on weavers

Prime Minister Narendra Modi's initiative in the textile sector to promote Indian handloom as a brand has propelled weavers to...

OPPO launches F1s, the new 'selfie expert'

China-based OPPO has launched the upgraded selfie expert OPPO F1s smartphone at Rs 17,990 in India. The F1s comes with a...

Latest News

Brands could lose $20-$30 billion in revenue to returns by 2025: Report

The report finds that Maharashtra has the highest return rate in India, followed by Karnataka, Delhi, Uttar Pradesh, and...