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The Future of Couponing – from Affiliate Marketing Tool to Sales Enabler

While in the western markets, both consumers and brands have mastered the art of couponing, Indian counterparts are now starting...

Pepperfry joins the O2O model, to open offline store soon

Joining the league of e-tailers with offline presence, furniture e-tailer Pepperfry has taken on lease 1,800 sq ft of retail...

3 Technologies That Are Impacting Omnichannel Evolution

Companies like Apple, Amazon, and Google continue to disrupt conventional approaches, driving up consumer expectations for ease and relevance. And...

Should you dump your traditional POS Systems?

Cash was king for long, till plastic cards came and usurped its throne. Today net banking, mobile wallets, near-field communication,...

Why consumer branding & advertising need a reboot for the digital age

Advancements in technology and the increasing number of web users have transformed the face of marketing & advertising over the...

E-tailers notch up massive gains, customer acquisitions via I-Day promotions

As India celebrated its 69th Independence Day last week, the country's e-commerce majors battled it out with a slew of...

Financial services providers to strengthen e-commerce ‘Click and Collect’ model

Where e-commerce majors are increasingly experimenting with new logistics permutations such as‘Click and collect’, to attract more and more shoppers,...

Refurbished goods: How e-comm majors are monetising the 'Returns'

"Indian e-commerce stands at a value of USD 3.9 billion; however, the market size of refurbish edor open box products...

Online retailers become key for smartphone growth in India

The smartphone market in India grew 44% in the three months of the current fiscal ended 30 June, riding largely...

Making Product Photography As a part of core strategy

Ecommerce business is widening the market further and is reaching out to niche audiences and start-up firms. E-commerce sites are...

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Reliance Retail’s Azorte opens in Vadodara

The new store is located at Genda Circle New Delhi: Azorte, a premium fashion and lifestyle store chain by Reliance Retail,...