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Mother Earth: Inspired by Indian Design Sense

Mother Earth is a tasteful lifestyle brand for people with an Indian design sense. It is one of the few...

Myth debunked: think smartphones are available cheaper online? Think again

“Contrary to the popular notion that online prices for smartphones are lower than offline stores, the truth is that physical...

An Exclusive Purveyor of Indian Artistic Fashion

Rahul Narvekar, CEO, Indianroots.com discusses the journey, philosophy and future plans of the ethnic and designer wear online brand. Indianroots.com, an...

Dynamics of Indian Ethnicwear

Not long ago, we just had brands like Biba, W, Jashn, Manyavar and a few more catering to branded and...

How well do we know our customers?

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they...

Creating plus-size style

A plus-size brand launched in 2005, ‘aLL – A Little Larger’ format has managed to carve a niche for itself...

Leveraging the store to beat the e-commerce threat

How can organised retail benefit by addressing the limitations of e-commerce model? Rapid transformation in the technology landscape is opening up...

The Holy Grail for Marketers to Increase Sales this Festive Season!!!

India is widely known as a country of cultural and traditional festivals. It is a nation where festivals not only...

Spykar: Raising the Bar

Incepted as a denim manufacturer in 1992, Spykar today has earned for itself strong brand equity as india’s leading young...

Crocs India to take on multiple franchise partners for a nationwide expansion drive

Crocs India, a casual footwear brand has recently announced the adoption of multiple franchise model by the brand in order...

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Le Pain Quotidien re-enters Indian market, targets 100 outlets by 2035

The QSR chain targets a brand valuation of Rs 1,000 crore over the next decade Bengaluru: Belgian bakery and restaurant brand...