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Sale Storm: E-commerce firms restart sales post new FDI norms

Major Indian e-tailers like Amazon and Myntra have restarted sale events post the new FDI norms, mostly betting big on the fashion category...

Reinventing the Shopping Experience: Marketing innovations in retail

Retail has gone through several evolutionary phases and has always come out stronger. It will as long as the sector...

8 marketing ideas that revolutionized retail in India

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its...

Flipkart jubilant after Calcutta HC stays entry tax on online goods

India's e-commerce giant Flipkart has seen another success in its battle to remove entry taxes from online shipments. After the...

Flipkart reports Rs 2000 cr loss in FY2015

Flipkart India Pvt. Ltd and Flipkart Internet Pvt.Ltd, two entities controlled by India's e-commerce major Flipkart, havr reported a loss...

Between 'mobile-first' or 'mobile-only', Flipkart chooses mid way

While debates on adopting a mobile-first strategy or completely ditching a website for an app remains rage on, e-commerce major...

Mobile phones top sellers during last week's e-commerce sales

The e-commerce pre-Diwali face-off, which concluded on Oct 17, with sales numbers reaching as high as two thousand crores for...

Home,large appliances lead massive sales spurt on Day 2 of Amazon's Festive Sale

While yesterday Amazon announced that October 13, the first day of the 'Great Indian Festive Sale' was the biggest day...

E-tailers notch up massive gains, customer acquisitions via I-Day promotions

As India celebrated its 69th Independence Day last week, the country's e-commerce majors battled it out with a slew of...

Creating the e-commerce ethos for Madura F&L

Trendin is not any run-of-the-mill fashion e-commerce portal but a platform which is the online custodian of an incredible fashion...

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Shoppers Stop posts net loss of Rs 22.72 cr in Q1

The company posted a consolidated net profit of Rs 14.49 crore in the corresponding period last fiscal, Shoppers Stop...