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Trend Mapping: How the retail sector uses social media to drive sales

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is...

Retail 2020: Technology & sustainability will drive Indian retail

The retail ecosystem in India is at the forefront of change. The year 2019 has been an interesting year for...

AI, sustainable practices to propel fashion retail in new decade

The Indian fashion retail industry has undergone radical changes in the past decade with technology, social media, artificial intelligence and...

With field open to global retailers, the future holds promise for a mature economy

With the new decade around the corner, the Indian fashion retail business, which has witnessed the emergence and rapid influence...

Fashion Retail CMOs: Designing successful marketing strategies to win consumers

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is...

Zivame to expand offline footprint, eyes break-even in 12 months

Zivame will set up 60 offline stores in metros and tier I cities over the next 12-18 months, as the...

Retail in the time of AI

“If you are not taking care of your customers, your competitor will.”  – Bob Hooey The customer today is more powerful...

Online 2 Offline: Connected commerce transforms the way fashion customers shop

The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass USA to become the...

Offline stores continue to be the preferred shopping channel for consumers during the festive season: Study

A study undertaken by Capillary Technologies, Asia’s leading SaaS company in retail, has unveiled some interesting insights on the change...

Expert Tips: 6 fashion retailers on how to service Gen Z

The retail industry in India is gradually maturing and going towards the next wave of evolution. For the consumer of...

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Location AI startup GeoIQ unveils footfall & site analysis feature

GeoIQ has served retail brands across categories to open over 2,500 stores by assessing more than 25,000 locations with...