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Myntra launches AI-powered interactive chatbot for customised suggestions

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot...

Myntra’s home category records a 50% YoY growth

Ahead of its festive sale known as Big Fashion Festival, Myntra has strengthened its collection in the home category by...

Anko partners with Myntra to expand its reach in India

Anko is offering a minimum discount of 50% on its products on Myntra New Delhi: Australian homeware brand Anko has partnered with...

Myntra launches Starbucks’ signature merchandise on its platform

Myntra will offer over 60 SKUs across products including Starbucks’ signature coffee mugs, bottles, flasks, coffee press machines and coasters...

Myntra announces Khushi Kapoor and Vedang Raina as the faces of FWD

As part of this association, the actors will be seen in a campaign film, playing the role of effortless trendsetters Mumbai:...

Myntra records close to 100% growth in premium ethnicwear

The premium ethnic wear segment on Myntra registered 2X growth in the last year, with nearly 60% of the contribution...

Myntra onboards British fashion brand Oasis

Oasis is the sixth brand from the online fashion retail giant Boohoo Group to be available on Myntra, after Boohoo...

Myntra launches ‘Rising Stars’ programmeme to boost 200 D2C fashion and lifestyle brands

Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including...

Myntra’s 18th end of reason sale (EORS) records 50% new customer growth

While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came...

Myntra launches digital fashion and lifestyle credit card

The co-branded digital fashion and lifestyle credit card has been launched in collaboration with Kotak Mahindra bank Bengaluru: Online fashion marketplace Myntra...

Latest News

India’s gems, jewellery exports dip 13.44% in June to Rs 15,939.77 cr: GJEPC

The total gems and jewellery exports stood at Rs 18,413.88 crore ($2,240.77 million) during June 2023 Mumbai: India's overall gems...