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Unleashing the power of social media stars

Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has...

India D2C Summit 2023: The country’s D2C market to soon touch $60 billion

The country’s D2C segment currently accounts for 20% of e-commerce, and it is projected to grow to 40% according to...

Godrej Consumer appoints Aasif Malbari as CFO

Malbari is currently CFO of Tata Passenger Electric Mobility Ltd and Director of Tata Motors Passenger Vehicles Limited New Delhi: Godrej...

Patanjali Foods FY23 profit rises to Rs 886.44 crore

The company also reported a 12 per cent increase in its net profit to Rs 263.7 crore for the quarter...

How effective category management can benefit retailers

By focusing on their category management strategy, retailers and brands can not only meet the needs of customers in a...

Tata Consumer to expand presence in southern India

While in the spices category, TCPL launched a range of customised spices under the Tata Sampann brand for the southern...

Pansari Group expects 2x rise in the FY24

70% of the company’s sales come from Retail general trade (GT) in which the company has good penetration with...

Winning Brand-Retailer Parternships: Wingreens and Reliance Retail

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s...

Emami bets on rural recovery to grow in FY24

The company will focus on expanding its core business with brand extensions, and also look for acquisition opportunities Kolkata: FMCG major...

Reliance Consumer partners General Mills, forays into snacks category

Its step-down FMCG arm Reliance Consumer Products Limited (RCPL) announced its foray into the western snacks category with the launch...

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Reliance Retail Q1 profit rises 4.6 % to Rs 2,549 crore

The retail behemoth also recorded 18.87% increase in number of footfalls at its stores at 296 million in the...