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Union Budget 2022: Did it stand up to the expectations of the retail industry?

Finance Minister Nirmala Sitharaman on February 1 2022 presented the Union Budget for the financial year 2022-23, which got a...

FMCG players Driving the Growth with D2C platforms

For Fast Moving Consumer Goods (FMCG) traditional brands, the pandemic has been an absolute bloodbath for the last eighteen months...

Myntra begins Influencer live-led model for its customers

Myntra has started testing the ‘influencer-led live’ online shopping model on its platform. This makes India one of the few...

UDAAN: How India’s Largest Food & FMCG Platform is Transforming the Life and Business of Retailers and Sellers

After establishing its chops as the wunderkind of India’s Food and FMCG retailing business by attaining the much coveted unicorn...

4700BC, with over 50 popcorn flavours and variants, clocks 200+% growth rate in Retail and e-com

Popcorn has always been a healthy snack, and apart from being everyone’s favourite whole grain snack, it’s also an all-time...

Click, share, like: Rise of influencer marketing wave

Influencer marketing does not involve celebrities. Instead, it revolves around influencers, people who have become famous within the social media...

Skin Pot’s Anondeep Ganguly on finding a silver lining, the tech angle, and more

The global beauty industry generates $500 billion in sales a year and accounts for millions of jobs, directly and indirectly,...

PayPal to join the BNPL race with the acquisition of Paidy

PayPal Holdings, Inc. has  announced that it has agreed to acquire Paidy, a payments platform and provider of buy now,...

Facebook Marketing : Is it dying ?

Facebook, the social media giant launched in 2004 and became a massive hit within a short period of time. This...

Smytten raises $ 6 million, plans to optimize functions with technology & data

Smytten- a leading sampling platform has just made it official that they have raised a funding of $ 6 Million....

Latest News

Reliance Retail opens 30 Metro stores in Q1, total count crosses 200

Reliance Retail had acquired the Indian operations of German firm Metro AG's wholesale operations in December 2022 in a...