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How grand brand launches pave way for a successful retail journey

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we...

Engaging and enthralling the customer at the shopping centre

The customer was, and always will, remain the king. And when a king walks in anywhere, he deserves a royal welcome,...

Bella Casa brings Jacqueline Fernandez on board as its brand ambassador

Jaipur-based Bella Casa, one of the largest manufacturers of home textile products and designer ethnic wear in India, has brought...

Inorbit Malls introduces another season of ‘Pink Power’ initiative to support women entrepreneurs

Inorbit is back with Pink Power Season 4. This is a call out to all women entrepreneurs to be a...

Demystifying character licensing in kidswear

A visit to the kidswear section of any MBO will bring alive the importance of character licensing and how the...

Ethnic Wear Brand Neeru’s Journey: From humble beginnings to international plans

From a humble beginning of supplying raw material to fashion retailers to being counted among the top fashion brands in...

Casual wear brands that can’t be taken casually

The apparel market size in India in 2016 was estimated to be Rs 2,90,000 crore which is expected to grow...

To Re-Lease or Not to Re-Lease: Understanding the dynamics and nuances

It isn’t uncommon to see new brands or existing brands shuffling space in malls every few months. We speak with...

How Companies Celebrated Retail Employees’ Day 2016

RED has found widespread acceptance across retailers and brands of all sizes and across geographies. Planning for the event starts...

I’m excited that RED is on its way to becoming a global phenomenon: BS Nagesh

In 2011 and 2012, the RED celebration was just a round of ‘thank yous’. In subsequent years, the idea gathered...

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Ex-Zomato executive-owned F&B company Ninecamp Ventures raises Rs 16 cr seed funding

The proceeds will be allocated to enhancing the brand portfolio, acquiring prime real estate, recruiting talent, and investing in...