Apeksha Gupta, chief executive officer of John Jacobs, talks about the premium eyewear brand’s strategic priorities, omnichannel journey, marketing initiatives...
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
In recent years, online-to-offline...
Several factors, from omnichannel strategies and influencer marketing to digital payments and vernacular dynamics, will steer the trajectory of retail...
With this partnership, Conscious Chemist aims to increase its order volume by 72% this yearÂ
New Delhi:Â Gurugram-based skincare and cosmetics brand...