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Myntra launches MyFashionGPT powered by ChatGPT

The new feature enables shoppers to search for specific needs by typing text in a manner that closely resembles natural...

Myntra adds Adidas by Stella McCartney to its luxury portfolio

Offering over 60 options, Myntra is the first platform to host the Adidas by Stella McCartney collection in India Bengaluru: Fashion e-commerce...

Myntra launches AI-based personal style assistant feature

The feature—My Stylist—uses comprehensive machine learning, computer vision algorithms, and multiple deep-learning techniques to enable recommendations and has been designed...

Myntra onboards American cosmetics brand NYX Professional Makeup

To aid the brand's visibility on the platform, Myntra will enable Los Angeles-based NYX with an online brand store (OBS),...

Myntra launches fashion portal FWD for Gen-Z shoppers

The portal offers an assortment of over 65,000 products from more than 500 brands, which will be scaled to more...

Myntra introduces the Vernacular Search feature in 11 languages

Users will be able to search for products on Myntra in 10 regional languages other than Hindi. These include Telugu,...

Myntra onboards UK-based Fashion brand Next

Next will offer over 500 SKUs from the men's and women's casual wear segment on Myntra Bengaluru:  E-commerce entity Myntra has onboarded...

Myntra to relaunch French Connection and FCUK in India

Myntra has acquired distribution rights for French Connection and FCUK and will use a network of independent third-party franchise partners...

Myntra brings UK-based menswear brand boohooMAN to India

The brand will be housed under a dedicated online brand store (OBS) on Myntra Bengaluru: boohooMAN, a clothing and accessories brand...

Myntra’s private label Taavi enters Mumbai

Located at Phoenix Palladium Mall, Mumbai, the new Taavi outlet is the brand’s ninth store in India Bengaluru: Multi-cultural lifestyle brand Taavi...

Latest News

India’s gems, jewellery exports dip 13.44% in June to Rs 15,939.77 cr: GJEPC

The total gems and jewellery exports stood at Rs 18,413.88 crore ($2,240.77 million) during June 2023 Mumbai: India's overall gems...