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E-commerce cos focus on transparency, good shopping experience to foster consumer trust: Experts

Big e-commerce players like Amazon use advanced AI/ML (Artificial Intelligence/Machine Learning) to combat fake reviews New Delhi: The success of India's...

Myntra to sell Victoria’s Secret’s online in India

By joining forces with Myntra, we can leverage their expertise in e-commerce and digital marketing New Delhi: Global fashion and lifestyle conglomerate...

Amazon is Indian Gen Z’s favourite fashion platform

Amazon, Myntra and Flipkart collectively capture 58.1% of Gen Z votes Bengaluru: American e-commerce marketplace Amazon stands out as the preferred online...

E-commerce firms back govt’s proposal to make anti-fake review rules mandatory

The order is important to protect consumer interests from misleading reviews on shopping websites and apps New Delhi: Major e-commerce companies...

D2C fashion brand Powerlook aims Rs 300 cr GMV this fiscal

The brand also has a stronghold in the offline market with good operating revenue New Delhi: Fashion brand Powerlook looks to...

Google launches ‘Google Wallet’ for Android users in India

Google Pay is not going anywhere, it will remain our primary payment app, Google Wallet is specifically tailored for non-payment...

Oral care brand Perfora targets a consumer base of 50 million by 2025: co-founders

The direct-to-consumer brand has served more than 40,000 customers in the first 12 months of its existence Bengaluru: With Perfora, Jatan...

Nautica India onboards Ayushmann Khurrana as brand ambassador

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally Bengaluru: E-commerce marketplace Myntra has...

Myntra Rising Stars programme onboards Urban Monkey

Urban Monkey will offer over 170 styles on Myntra, across categories like apparel and accessories Bengaluru: E-commerce marketplace Myntra’s Rising Stars, an...

Plant-based milk brand OatMlk eyeing massive expansion pan-India

The brand is bullish on investments in technology and spends almost Rs 15000 per month on tech tools they use...

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IR Smart Class: Identity As a Service (IDaaS) Simplified

An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail Retail organisations have to deal with mountains...