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As India’s beauty market heats up, L’Oreal global CEO, top teams of Estée Lauder, Coty, Nars come calling

The global beauty honchos are visiting to study India’s beauty and cosmetics market that is expected to swell to a...

Being Omni-Channel: How Being Human became truly phygital with the help of GreenHonchos

How partnering with GreenHonchos helped Being Human successfully integrate its entire offline-online backend and offer seamless omnichannel experiences to its...

Style Union: Accelerated time to market with Centric’s PLM

Fashion retailer Style Union achieved quicker product development better inventory turnover faster time to market and much more with Centric’s...

The biggest challenge was to convince customers to buy plants online’: Annu Grover, Founder & CEO, Nurturing Green

Annu Grover, Founder and CEO of Nurturing Green had to first plant the seed to change the perception of buyers...

G.O.A.T Brand Labs inks strategic partnership with Shoppers Stop

Direct-to-consumer D2C company G.O.A.T Brand Labs has tied up with Shoppers Stop to sell its products in the department store...

Amazon names Propel Startup Accelerator 2022 winners, announces $1 M rewards

Amazon India announced the winners of the Amazon Global Selling Propel Startup Accelerator (Propel Accelerator) Season 2. The winners were...

Mensa Brands acquired MyFitness; to build it into Rs 1,000 crore brand

Direct-to-Consumer (D2C) company Mensa Brands announced that the company has entered the health food category by acquiring MyFitness for an...

FS Life announces collaboration with Unicommerce to enhance post-purchase experience

Gurgaon based FS Life (previously known as FableStreet), a company behind a raft of homegrown brands including FableStreet, Mikoto and...

Indian consumer behaviour towards online raises marketing spends over mall lease rentals

Indian brands outspent on their marketing campaigns compared to their lease rentals incurred on shopping malls as online sales or...

Creating brands for the next decade: Consumption trends and strategies

It is imperative for India's fledgling yet promising direct-to-consumer (D2C) industry stay on top of the game and provide an...

Latest News

Le Pain Quotidien re-enters Indian market, targets 100 outlets by 2035

The QSR chain targets a brand valuation of Rs 1,000 crore over the next decade Bengaluru: Belgian bakery and restaurant brand...