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Changing dynamics in premium and bridge-to-luxury innerwear segment in India

Innerwear for men and for women is not just a basic necessity but something that shapes the future of their...

Fabindia may pump Rs 90-100 cr in expansion, thrust on Omnichannel strategy

Fabindia, the country's leading lifestyle retail chain, has set its eyes on Tier-II cities for expansion of its Fabindia Experience...

The Rising East: The booming retail market of Eastern India

East India, one of the most conservative markets of India till a decade ago, is breaking shackles across all retail...

Decoding food buying behaviour of consumers

This section of the IMRB food report attempts to unravel and understand the changing food & grocery consumption behaviour on...

Indian fashion retail’s trendsetters

The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was estimated...

Decoding the future of fashion accessories market in India

Fashion accessories have only recently been introduced into the formal retail experience. With a long history among the unorganised un-branded...

Franchising as a model for business expansion in foodservice

Franchise is a business opportunity that can lead to the foundation of a successful business empire. It is a marketing...

Technology Shaping the Future of Retail: What’s in store for 2019

The Indian Retail Industry is considered one of the fastest growing industries in the world and technology has emerged as...

How Big Bazaar has succeeded in winning customers in Kolkata

Back in 2001, Big Bazaar launched its first store in Kolkata; a city known for its rich heritage, culture and...

Lodha Xperia: Thane’s largest one-stop-destination mall for shoppers of all ages

Since its launch in August 2016, Lodha Xperia Mall at Palava has become the new destination for shopaholics in and...

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Mumbai’s Infiniti Malls working on an omnichannel model

The new model seeks to offer shoppers the convenience of digital shopping while increasing footfall to the two Infiniti...