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Growing importance of brand partnerships for long-term business success

In this age of growing consumerism and ever-increasing retail penetration, be it through the brick-n-mortar model or as e-biz, the...

Renting as a viable business model in fashion in India

Owing to the multiple benefits of living in the 21st century comes the coming of age renting models that are...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a...

Budget will boost innovation in digital economy: Flipkart

The Union Budget for fiscal 2019-20 would boost innovation and form the bedrock of the country's digital economy," leading e-tailer...

SEVEN by MS Dhoni consolidates its presence as India’s first home-grown global sportswear brand

Having aggressively expanded its presence to developed sporting nations beyond India, leading active sportswear and lifestyle brand under the banner...

Casualwear market in India and its future dynamics

The casual wear market in India has been growing steadily over the last decade. It has kept the Indian consumer...

T-Shirts: Bringing in casual style & comfort to the traditional Indian shirts market

Traditionally India has been a shirt wearing nation since workplaces in the country have been strict about dress codes, limiting...

Alibaba’s 6.18 Mid-Year Shopping Festival breaks records across China

Alibaba Group’s Taobao and Tmall shattered multiple records during this year’s '6.18 Mid-Year Shopping Festival,' sating a rising demand from...

How LOTS Wholesale Solutions has embedded technology in its supply chain

The strategic alignment of end-to-end solutions to leave an impact on the customers and industry at large lies at the...

FECs: Helping malls transform from mere shopping centres into socialscapes

Shopping centres are traditional destinations for families. Such is the growing mall culture in India that 34 new shopping malls,...

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Financing platform Velocity announces ₹400 cr festive season fund for D2C brands

The capital will help D2C brands prepare for the demand surge in upcoming festive season sales New Delhi: Financing platform...