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Celebrity brands that failed to deliver a blockbuster performance

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the...

Anko partners with Myntra to expand its reach in India

Anko is offering a minimum discount of 50% on its products on Myntra New Delhi: Australian homeware brand Anko has partnered with...

India leads global e-commerce surge with 18% parcel volume growth in 2022: Research

India outperforms leading economies including the US, the UK, China, Japan, Italy, Australia, Brazil, Sweden, Norway, France, and Canada, with...

Louis Stitch enters the offline space with its first store

The brand recently secured Rs10 crore in the Pre-Series A Funding round from family offices of Ankit Goel (Space World...

Retail Tech Case Study: How Soch plugged leaks to achieve 98% real-time inventory visibility

Ethnicwear brand Soch struggled with inventory leaks that led to nearly 30% of lost revenue opportunity. Using the right technology,...

Reliance Retail’s Big Plans for Apparel Wholesale, Targeting Mom-and- pop Stores

Akhilesh Prasad, president and chief executive officer, fashion and lifestyle, Reliance Retail talks about the new strategies, categories and market,...

All components of digital commerce should be available to everyone: Saahil Goel of Shiprocket

Saahil Goel, co-founder and chief executive officer of Shiprocket explains the journey and growth of e-commerce in India during his...

Mensa Brands joins ONDC network with 3 portfolio brands

The three brands include men’s lifestyle brand Villain, jewellery brand Priyaasi and peanut butter brand MyFitness Bengaluru: E-commerce aggregator platform Mensa Brands...

Retail Trends: 5 Companies using AI/AR tools to enhance customer experience

These market leaders have managed to leverage the power of artificial intelligence (AI) and augmented reality (AR) to create market...

Lavna Locks onboards Urvashi Rautela & Dayanand Shetty as brand ambassadors

Lavna Locks is confident that this collaboration will bolster its presence and propel the brand towards achieving 300% sales growth...

Latest News

Coty-owned beauty brand Max Factor enters India

Its products will be available on e-commerce platforms like Amazon, Myntra, Boddess and Tata Cliq as well as at...