Paradise Biriyani used technology to enhance operational efficiencies thereby getting rid of time-consuming, unstructured data handling and error-free work.
Business Challenge
Before embracing technology, Paradise faced significant challenges. Their reporting and analysis processes were mainly Excel-based, leading to time-consuming, error-prone, and unstructured data handling. Repetitive analysis tasks required the same effort each time, causing delays in critical business decisions. Moreover, the lack of standardisation and disparate data analysis methods across departments hindered effective communication and decision-making.
Overcoming these challenges necessitated a shift towards standardised, structured information and a unified data consumption platform. Implementing these changes meant addressing change management issues as various departments were accustomed to their analysis styles.
The Approach
The company decided to harness the power of BI tools such as PowerBI, Tableau, Azure Cognitive Services, Python, and Robotic Process Automation (RPA) as these tools are instrumental in developing analytical reports, generating insights, and facilitating data-driven decision-making.
A crucial element of the company’s approach was the creation of an internal data science department, staffed with capable resources. Additionally, they enlisted the support of three external agencies to complement their in-house capabilities.
Business Impact
The integration of technology had a profound impact on Paradise’s business operations. Customers indirectly benefited as the company gained the ability to target the right customer segments with relevant products and offers.
Real-time data availability and exception alerts empowered the company to make informed decisions and formulate strategies promptly.
Business Intelligence (BI) reports gave insights into customer and delivery metrics, including retention, frequency, spending, and adoption rates, analyzed through various cuts and cohorts.
With the help of these insights, the marketing team executed targeted campaigns, introduced product combos, and optimised operations during peak hours. This customer-centric approach resulted in an increase in Net Promoter Scores (NPS) by over 10% and a 15% rise in repeat business.
The implementation of the sales and operations planning (SNOP) framework further boosted operational efficiency, leading to a 2% increase in On-Time-In-Full (OTIF) performance and a 3% improvement in fill rates.
Key Achievements
Net Promoter Scores (NPS) increased by over 10%
15% rise in repeat business
2% increase in On-Time-In-Full (OTIF) performance
3% improvement in fill rates
About Paradise Biriyani
Paradise Food Court Pvt. Ltd. traces its origins back to a small canteen and cafe located within a cinema theatre in Secunderabad in 1953. Starting as a 100-seat restaurant serving Hyderabadi cuisine, it gradually evolved under the leadership of founder Ali Hemati. Over the years, it expanded to include a multi-cuisine restaurant and a popular takeaway service.
In 1996, Paradise underwent significant renovations and modernization, both structurally and technologically. The introduction of computerization in 2006 marked a turning point for them, as per the company’s website.
In 2016, a professional management team spearheaded an expansion into cities like Bengaluru, Chennai, Vishakhapatnam, Vijayawada, and Gurugram. The brand plans to further expand within these cities and potentially also explore international markets.
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