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Top notch startups that deferred joining dates of campus recruits

Hiring, Firing and Now Deferring At a time when various e-commerce startups, and the sector as a whole, has been going...

Store Design Concept: Pics of Apple’s new retail store design

Design Innovations Apple unveiled the next generation of Apple retail on its 15th anniversary by introducing new concepts for its flagship...

8 marketing ideas that revolutionized retail in India

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its...

Rebooting traditional marketing strategy: A case study of three fashion retailers

Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising, and...

Flipkart jubilant after Calcutta HC stays entry tax on online goods

India's e-commerce giant Flipkart has seen another success in its battle to remove entry taxes from online shipments. After the...

Feting Fendi's fun furs

A salute to 50 years of Karl Lagerfeld with the Italian fashion house Fendi, and Fun Furs, a concept he...

After Flipkart, Swiggy takes help from ultra-reliable workforce 'Dabbawalas' for last mile delivery

Indian e-commerce platforms are tapping the reliable network of the iconic Dabbawalas of Mumbai to improve their last mile delivery...

Daniel Bauer: On and off the ramp

The make-up trend that has made the biggest impact, of late, has been Givenchy’s bleached brows, complimented with graphic eyeliners....

Metro shoes: The journey to success

Named after the famous theater Metro, which was the fad in those days, Malik Tejwani, founder of Metro Shoe Store,...

Celebrity endorsements: Formula for success

Brand endorsement by celebrities is one of the most popular ways of drawing the attention of a buyer toward a...

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Parle, Britannia, and Amul named as top 3 most chosen in-home FMCG brands: Report

On a global scale, the five most chosen FMCG brands are Coca Cola, Colgate, Maggi, Omo and Knorr Bengaluru: Parle Products...