Aastha Almast

Founded in March 2019, The New Shop is a franchise convenience retailer with stores situated in high-density neighbourhoods, airports, gas stations, railway stations and educational institutions. New Delhi: Delhi-based convenience retailer The New Shop has opened a flagship store in...

A look at how Aastha Almast is changing the dynamics of convenience retail in the countryAastha Almast has shattered the myth that women cannot build successful retail businesses as they are operations-heavy. She took up this challenge and achieved...

These brands are not just famous because of their products but also the women who created themMumbai: As many as 4,500 out of 5,000 business leaders in 29 countries surveyed by Grant Thornton report to having at least one...

More money in the hands of the consumers tops the Budget 2023 wishlist of Aastha Almast, co-founder and chief business officer of The New Shop New Delhi: Retail is the gateway to consumption, which in turn helps boost a country’s...