ABFRL

Lately, ABFRL signed up cricketer Surya Kumar Yadav and Bollywood star Taapsee Pannu as brand ambassadors and has unleashed marketing campaigns around those celebrities New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) plans to open 300 stores of Reebok in...

The newly opened stores are at Oberoi Mall in Goregoan and R City Mall in Ghatkopar Bengaluru: Aditya Birla Fashion and Retail’s (ABFRL) artisanal lifestyle brand Jaypore launched two new stores in Mumbai, located at Oberoi Mall in Goregoan and R City...

The new store is located at Lulu Mall, Akkulam Bridge, ThiruvananthapuramBengaluru: Clothing and accessories retailer American Eagle has launched its new store in Kerala, an industry official wrote on social media. The store is located at Lulu Mall, Akkulam...

The partnership envisages the transfer of the current Indian business of the Christian Louboutin to a newly incorporated subsidiary of ABFRL where the partners will hold an equal stake Bengaluru: French luxury label Christian Louboutin has entered into a joint venture...

A look at the different initiatives taken by players in the retail ecosystem to reduce their carbon footprint New Delhi: The retail industry accounts for over 25% of carbon emissions with a majority of this occurring in the retail value...

Shrivastava had over 20 years of experience working with industry leaders such as Benetton Group, Arvind Ltd. and Titan Company Ltd. New Delhi: Vivek Shrivastava, director for business development at Aditya Birla Fashion and Retail, passed away in Bengaluru on Monday...

The new Reebok flagship store at Kammanahalli was inaugurated by Indian track and field athlete O.P. JaishaNew Delhi: Leading athletic footwear and apparel brand Reebok has announced the opening of its new flagship store in Kammanahalli, Bengaluru. The store...

Four critical areas where D2C and omnichannel brands can use technology to drive efficiency and customer delightNew Delhi: The supply chain serves as the backbone of every D2C and omnichannel business. Ensuring an efficient supply chain comes with a...

ABFRL's total expenses were at Rs 3,500.27 crore in the September quarterNew Delhi: Aditya Birla Fashion and Retail Ltd on Thursday reported a consolidated net loss of Rs 200.34 crore for the second quarter ended September 2023.The company had...

The new concept store has smart trial rooms, an endless aisle, and a customisation zone with heat transfer technology as well as options like embroidered badges and customized bag tagsNew Delhi: Aditya Birla Fashion and Retail Ltd.’s leading department store...