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Abhishek Trehan

‘Consumer Campaign, Consumer Sentiment & Brand Understanding’

Consumer campaign is not just about buying bytes of media offline or online and getting hits on your website. It is much more than that. It is about defining your Target Audience. This audience might or might not be...

‘Consumer Campaign, Consumer Sentiment & Brand Understanding’

Consumer campaign is not just about buying bytes of media offline or online and getting hits on your website. It is much more than that. It is about defining your Target Audience. This audience might or might not be...

Iris Broadway, Gurugram boasts value-driven product mix, ease of access and shopping convenience

Established in the early ‘50s, Trehan Builders has over 6 decades of unparalled experience in the field of construction. The group has executed prestigious projects for CPWD, DDA and PWD across Delhi-NCR and delivered over 10 million square feet...

What the Pandemic Taught Them: Upcoming mall developers talk consumer behaviour, post-COVID designs

The beginning of the year 2020 saw a remarkable opening for the shopping mall industry. Industry experts predicted a smooth journey ahead, mall developers were bullish on the growth potential of organised retail keeping in mind the flourishing economy...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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