Adidas Group India

The pioneering sportswear brand for the streets, adidas Originals celebrated originality with India Brand Ambassador, Ranveer Singh, at the brand’s newest street style hood in the capital city at DLF Promenade, Vasant Kunj. The evening marked the official launch of...

adidas announced the launch of ‘shop-in-shop’ outlets at Lifestyle stores to strengthen its consumer outreach in women’s category. It inaugurated the first such outlet on Friday in MGF Metropolis, Gurugram in the presence of renowned boxing athlete Nikhat Zareen, actress...

adidas on Thursday opened its new HomeCourt store in Chennai, the first-of-its-kind concept in India which integrates a consumer experience zone. The store was launched by cricketer and adidas athlete, Rohit Sharma. The new store located at Express Avenue Mall,...

Adidas, a known name in the sporting goods industry, is returning with the second edition of its initiative Uprising 2.0, which is to inspire sports enthusiasts to discover the joy of playing sports. The second edition will start from October...

Adidas India plans to launch its first own retail store in 2017 after getting approval from the Department of Industrial Policy and Promotion (DIPP) to operate fully-owned single-brand retail stores as well as cash-and-carry wholesale business under a single...

Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. That is where the strength of big data analytics lies. It can help any retailer deliver a smaller,...