Adidas

With the Centre permitting German sports goods maker adidas to operate fully-owned single-brand retail stores as well as cash-and-carry wholesale business under a single entity in India, the brand – one of the world’s most famous shoemakers – plans...

It isn’t uncommon to see new brands or existing brands shuffling space in malls every few months. We speak with experts on the reasons for the same and the results being achieved by this…The Need to ReshuffleYogeshwar Sharma, CEO...

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from January 25 to 28.The fashion major is offering 3.8 lakh styles from 3,000 international and Indian brands at a discounted...

German sportswear and equipment MNC adidas announced that it will be closing down its hardware division, and therefore, will stall the production of wearable fitness devices, as per a report in news agency ANI. The announcement is one that has been doing...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

The Department of Industrial Policy and Promotion has approved Reebok India's proposal to set up single brand retail stores in the country. "The proposal to undertake single-brand retail trading of Reebok branded products in India has been approved. It entails...

Malls have a few things going for them that can’t be replicated online. For one, they afford customers the chance to see, touch and feel before buying, something that can’t be done through their computer or smartphone screens. Real-world...

Envisioned as a fashion and entertainment destination, Oberoi Mall opened its doors for shoppers on April 15, 2008. Situated on the Western Express Highway and with a GLA of 5,50,000 sq. ft., Oberoi Mall has occupied a significant position...

The retail industry is where change is the new constant. Globally, the retail sector has been undergoing a revolution of sorts – driven not only by fast-changing consumer preferences and behaviour but also advances in technology. Foreign and domestic...

adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. The digital film features Nishchay Luthra, an Indian Figure Skater who has won 4 international medals for India and is a 6-time National...