Adidas

It’s like being in a beehive–beautiful, fashionable women fly through the rooms. There is a quiet hum of activity with quite a lot going on. Anita Tillmann, the petite woman behind the weighty Premium, snatches a quick coffee, dashes...

NIFT explores the two basic technical conditions for mobile shopping: mobile devices and mobile internet.“M-commerce is the use of mobile devices to communicate, inform, transact and entertain using text and data via a connection to public and private networks,”...

Amazon.in has launched a special football fever store as a part of its sports, fitness and outdoors store that includes exhaustive football merchandise.Speaking on the occasion, Samir Kumar, Director, Amazon.in said, “The FIFA World Cup is one of the...

Sabine Kühnl, Editor-in-Charge, Sportswear International explains and discusses with me the core concept and different aspects of sportswear, especially as a fashion terminology.The term ‘sportswear’ is intriguing. What exactly does it mean? What is your personal take on this?First,...

To understand and put things in perspective, let us first understand the category of ‘active sportswear’ in India. It wouldn’t be exaggeration to say that this category in India is  directly a product of western culture fan following. Active...

Mohali-based North Country Mall is a sophisticated mélange of shopping centre and resort featuring renowned national and international brands for retail, F&B, banquets and entertainment.The western styled, mixed-use development, sprawled over 22 acres of prime space along NH-21, is...

The National Basketball Association (NBA) and Jabong.com have announced the launch of the first official NBA online store in India, NBAStore.in.Through this partnership, the widest assortment of NBA merchandise will be available in India including the first-ever NBA products...

He believes that there is no thumb rule for the distribution business. Images Business of Fashion talks to Ajay Sharma, director, Upmarket Group, about his journey from distribution to retailing.He believes that there is no thumb rule for the...

Real estate firm Supertech has opened Pentagon mall in Haridwar at SIDCUL marking the entry of the first mall in the city. Spread in the total built up area of 4,50,000 sq.ft. across four levels (lower ground floor +...

Bangalore-based Live Sports365 E-Retail; founded by Mahesh Bhupathi, Vishal Gupta, and Chandra Sekhar Reddy; has forayed into e-commerce with the launch of its online portal – Sports 365.in. The website offers over 8,000 sports and fitness products spread across...