Adidas

The Bangalore-based Primus Retail plans to invest Rs 100 crore over the next three years for its overall retail expansion. The company will spend Rs 25 crore to beef up its kidswear brand Weekender, which it had recently brought...

Gokaldas Exports Ltd, India’s largest garment manufacturer and exporter, has decided to offer 70 per cent stake to the US-based private equity major Blackstone Group for Rs 676 crore (including a 20 per cent open offer). Blackstone, which has...

Lifestyle International, the retail store chain owned by the Dubai-based Landmark Group, has opened its first store in Jaipur. Located at MGF Mall, the 45,000 square feet store sells apparel, footwear, travel accessories, infantwear, toys, cosmetics and perfumes.“Having established...

It is a high-stake game, the slew of promotional affairs unleashed by brands looking to earn extra points, mileage and goodwill from Cricket World Cup. And every brand worth its value and customers will make sure their message reaches...

adidas has launched the evolution of its brand philosophy ‘Impossible is Nothing’ with a global campaign that encourages everyone to take their first step in reaching their impossible. More than 30 international sports stars, including the likes of Sachin...

adidas, world’s leading sports performance brand has launched its colourful and trendy Spring Summer 2007 range. The collection is for those who prefer stylish and innovative apparel that offer comfort and utility. Vibrant, youthful and truly sporty, the collection...

adidas, the most innovative sports brand, announced release of its highly anticipated running shoe – adizero in India. Nicknamed ‘Zero Gravity’, adizero is world’s lightest shoe and has been designed keeping in mind the needs of both fitness conscious...