Adidas

Global sportswear giant, adidas, in a bid to fight plastic pollution has launched a sustainability film to celebrate its 5-year successful partnership with Parley. Through this film, adidas aims to raise awareness about fighting marine plastic pollution and replacing...

Luxury consumption is driven by feelings, emotions, self-identity and social status. These motivations will never wane or fade. However, the beliefs and values that shape what people consume and how they consume is undergoing drastic changes. With the outbreak...

Following the reveal of a renewed philosophy and aesthetic last year, community-first brand, Bhaane has appointed Deepika Deepti as CEO. With an online shop, three brick-and-mortar stores annexed with cafes; and a cohesive integration with cult sneaker brand VegNonVeg, Deepika’s...

The global textile and fashion industry was one of the worst hit sector by the ongoing coronavirus pandemic. Since its outbreak in December 2019 in China, we have seen retailers progressively closing doors as the global spread of the...

Following the news that Adidas reported a 19 percent decline in net sales in the first quarter of 2020; Luke Gowland, Thematic Analyst at GlobalData, a leading data and analytics company, offers his view on the company’s current challenges: “Adidas has...

At a time when an increasing number of fashion bigwigs are cancelling orders to the tune of billions of dollars, H&M has set an example by standing in solidarity with its supply chain partners in Bangladesh. "We will stand by...

German sportsgear maker adidas on Wednesday said it had made ‘a mistake’ when it decided not to pay rent on its shuttered shops in April, after the move sparked a widespread outcry. adidas was one of a string of...

Global retailers including adidas and H&M sparked outrage in Germany on Sunday after announcing they planned to stop paying rent on stores that have been forced to close over the coronavirus outbreak. Finance Minister Olaf Scholz urged leading companies...

Association with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 percent of Puma India sales for the global sportswear brand Puma in 2019 fiscal year, helping the German brand clock an overall 23 percent...

While India’s long term growth outlook remains intact, there is no denying the ongoing volatility in the market at this time. Across the industry sectors, 2019 has been a year of uncertainty and vulnerability due to the rise of...