Adidas

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into the New Year in style. As the biannual EORS continues to leapfrog in scale with each passing season, the 11th...

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

The current state of fashion in India is dynamic, disruptions are common, and people are no longer scared to experiment. One fashion genre which is changing the way people look dress is streetwear. This genus is all about a...

Setting a new record, Chinese e-commerce giant Alibaba has posted 24.3 percent jump in total sales to US$ 38.3 billion during the 11th edition of mega Singles' Day shopping event.The high-double digit growth in the Global Shopping Festival, branded...

Sportswear maker adidas announced on Monday that it was closing two niche but flagship factories in Germany and the United States that use robots and 4D printing to make sneakers, shifting the manufacturing to cheaper Asian factories instead.The production...

Reebok on Thursday announced that it will unify under one brand logo and wordmark, beginning next year.It said that it will leverage its most recognisable and distinguished assets - the Vector logo and 'drop-R' wordmark.The wordmark and logo will...

Flipkart-owned Myntra has seen a manifold rise in net loss to Rs 539.20 crore in FY2018-19, according to regulatory documents.According to a PTI report: The fashion e-tailer had registered losses to the tune of Rs 151.22 crore in the...

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Reebok and Adidas have combined the audacious futurism of the Instapump with the breakthrough performance power and cushioning of Adidas’ exclusive Boost™ technology to create the Instapump Fury Boost™ – a sneaker that will redefine the sneaker industry.Born in...

adidas has announced a grassroot level initiative to drive awareness for reducing the use of single-use plastic among consumers in collaboration with Select CITYWALK, the first mall in Delhi to go plastic-free.As part of the activity, adidas and Select...