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Aditya Birla Group’s abof partners with Shahid Kapoor, launches athleisure fashion brand SKULT

Aditya Birla Group's e-commerce portal abof has recently announced the launch of India’s first athleisure fashion brand, SKULT. The brand has been created in partnership with actor Shahid Kapoor and will be exclusively available on abof. Athleisure is a huge...

Boom time for consumers as retailers, mobile wallets tie up

What started as convenience of payments a few years back, is slowly but gradually, turning out to be a revolution. We are talking about the mobile payments revolution, which from a mere recharge of Rs 10 or a bill...

Omni-channel is manifestation of a consumers' market: Govind Shrikhande

In the past few years, online retailers have disrupted the retail universe  with huge promotions and deep discounts causing a major dent to brick-and-mortar  retailers’ revenues as consumers increasingly shifted towards online platforms. But as more and more consumers moved...
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We are among the top footwear on major platforms: Gopal Rathor, Clog London

Gopal Rathor, Director,  Clog London speaks  about the brand’s growth  journey, strategies and expansion plansNew Delhi: Launched in 2018...
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