Adity Birla Group
Beauty & Wellness
Birla’s daughter Ananya announces new beauty and cosmetics venture
PTI -
Stating that the brands are built for the new age, Birla added that they will challenge conventions and redefine consumer experienceMumbai: Ananya Birla, daughter of billionaire Kumar Mangalam Birla, on Wednesday announced an entry into the fast-growing beauty and...
Fashion & Lifestyle
Aditya Birla Group’s abof partners with Shahid Kapoor, launches athleisure fashion brand SKULT
Aditya Birla Group's e-commerce portal abof has recently announced the launch of India’s first athleisure fashion brand, SKULT. The brand has been created in partnership with actor Shahid Kapoor and will be exclusively available on abof.
Athleisure is a huge...
Retail
Boom time for consumers as retailers, mobile wallets tie up
What started as convenience of payments a few years back, is slowly but gradually, turning out to be a revolution. We are talking about the mobile payments revolution, which from a mere recharge of Rs 10 or a bill...
Retail
Omni-channel is manifestation of a consumers' market: Govind Shrikhande
In the past few years, online retailers have disrupted the retail universe with huge promotions and deep discounts causing a major dent to brick-and-mortar retailers’ revenues as consumers increasingly shifted towards online platforms.
But as more and more consumers moved...
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Latest News
Recode Studios opens new store in Guwahati
Recode Studios has been expanding its retail footprint across major cities. With this launch, the brand aims to cater...
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