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Aditya Birla Group

Tasva ABFRL COO Dhruv Kaura moves on

Kaura joined ABFRL in May 2022 and has been involved in building Tasva’s go-to-market strategyNew Delhi: Dhruv Kaura, the chief operating officer of Tasva ethnic wear brand at Aditya Birla Fashion and Retail (ABFRL) Ltd., has decided to move...

ABFRL plans to open 300 Reebok stores in 3 years

Lately, ABFRL signed up cricketer Surya Kumar Yadav and Bollywood star Taapsee Pannu as brand ambassadors and has unleashed marketing campaigns around those celebrities New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) plans to open 300 stores of Reebok in...

French luxury brand Christian Louboutin partners with ABFRL

The partnership envisages the transfer of the current Indian business of the Christian Louboutin to a newly incorporated subsidiary of ABFRL where the partners will hold an equal stake Bengaluru: French luxury label Christian Louboutin has entered into a joint venture...

TMRW House of Brands invests Rs 155 crore in casual wear brand The Indian Garage Co.

With the support of the Aditya Birla Group venture, The Indian Garage Co. aims to reach Rs1500 crore in the next 5 years Bengaluru: TMRW House of Brands, an Aditya Birla Group venture, has expanded its portfolio of brands with a partnership with...

Aditya Birla Group launches Louis Philippe brand in UAE, to expand presence in ME region

Besides, Aditya Birla Fashion and Retail Ltd (ABFRL) plans to increase its retail footprint by launching several additional Exclusive Brand Outlets (EBOs) of its brands throughout the Middle East in the near futureNew Delhi: Louis Philippe, a premium menswear...

Aditya Birla Group’s hospitality arm acquires rights for four restaurant brands

Aditya Birla New Age Hospitality (ABNAH) has acquired the rights for restaurant brands: Hakkasan, Yauatcha, Nara Thai and CinCinNew Delhi: Aditya Birla Group on Tuesday said its hospitality arm Aditya Birla New Age Hospitality (ABNAH) has acquired the rights...

Aditya Birla in talks to acquire Virat Kohli’s Wrogn brand

Wrogn sells fashion apparel, footwear and accessories for men inspired by cricketer Virat Kohli New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) is in talks with Universal Sportsbiz Pvt. Ltd. (USPL) to acquire Wrogn, a casual brand co-created by...

ABFRL’s ethnic wear brand Jaypore enters Hyderabad

Spread across 3,300 sq. ft., the new Jaypore retail store is the brand's 20th store in the countryBengaluru: Delhi-based ethnic clothing and accessories brand Jaypore has opened its first outlet in Hyderabad, parent Aditya Birla Fashion and Retail Ltd (ABFRL)...

Reebok opens store at Lulu Mall, Lucknow

The store was inaugurated by Bollywood celebrity Malaika Arora and it is offering Reebok’s signature collections in running, training, walking and lifestyle New Delhi: Sports footwear and apparel brand Reebok opened its latest store at Lulu Mall in Lucknow. The store...

Planet Fashion by ABFRL opens 2 outlets in Mumbai

The first store is spread across 1,921 sq. ft. and is located at Infiniti Mall, Lokhandwala in Andheri West. Spread across 1,400 sq. ft., the second store is at Kasturi Plaza, Dombivali Mumbai: Planet Fashion, part of Aditya Birla Fashion...
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Phoenix Palladium, Mumbai welcomes 4 new brands

The newly launched brands include Lifestyle, Celio, Ecco, and San-Cha Tea Boutique Bengaluru: Phoenix Palladium Mall in Mumbai, operated by...
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