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Aditya Birla Group

Pacific to open premium outlet centre in Jasola

The centre will be home to discounting stores of bridge-to-luxury labels including GAS, Diesel, Superdry, Ted Baker, Brooks Brothers, Quicksilver, Roxy, Kenneth Cole, Paul, Tommy Hilfiger and Calvin Klein New Delhi: Pacific Group is readying to open doors to its first...

Lucknow gets its first Tasva store

The new Tasva store is 3,000 sq. ft. and is located at Lulu Mall, LucknowMumbai: Tasva, a partnership between Aditya Birla Fashion and Retail Ltd. and Tarun Tahiliani, has now opened its first store in Lucknow. The newly-launched store...

In the ‘new normal’, innovations, inventions & contactless experiences will rule the retail space

It is rightly said that some of the biggest changes need some situations like COVID-19 to bring about important transformation. The crisis has increased digital adoption significantly with companies and even customers going digital for getting their jobs done. Times...

ABFRL picks up 33.5% stake in Tarun Tahiliani brand to enter men’s premium ethnicwear segment

India's leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India's ace designer Ta run Tahiliani to form a new entity that will soon launch a contemporary men's ethnic wear brand. The new...

LAPF Studio conducts a week long buyer seller meet at Tiruppur

Liva has successfully concluded yet another buyer seller meet at its LAPF Studio in Tiruppur in association with Tiruppur Exporters’ Association (TEA). A 10-day meet showcased more than 150 innovations done by esteemed LAPF partners. Recently launched Antimicrobial Viscose fibre based...

Linen Club unveils new brand identity and logo

Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its new brand identity and logo. The new brand identity and logo represents brand’s passion, authenticity and expertise in creating the best linen...

Pandemic has altered consumer psyche permanently: Liva

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being...

Ushering in a New Technological Era: Retail industry goes contactless in COVID times

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...

Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable

Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion Aditya Birla Group, has launched Antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits...

More Retail appoints Vinod Nambiar as MD

Samara Capital-Amazon owned food and grocery retail chain More Retail appointed Vinod Nambiar as Managing Director. Prior to joining More Retail, Nambiar held leadership assignments at Hindustan Unilever India and Colgate Palmolive. In his previous stints he worked across geographies...
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Phoenix Palladium, Mumbai welcomes 4 new brands

The newly launched brands include Lifestyle, Celio, Ecco, and San-Cha Tea Boutique Bengaluru: Phoenix Palladium Mall in Mumbai, operated by...
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