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Aditya Birla Group

ABFRL picks up 33.5% stake in Tarun Tahiliani brand to enter men’s premium ethnicwear segment

India's leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India's ace designer Ta run Tahiliani to form a new entity that will soon launch a contemporary men's ethnic wear brand. The new...

LAPF Studio conducts a week long buyer seller meet at Tiruppur

Liva has successfully concluded yet another buyer seller meet at its LAPF Studio in Tiruppur in association with Tiruppur Exporters’ Association (TEA). A 10-day meet showcased more than 150 innovations done by esteemed LAPF partners. Recently launched Antimicrobial Viscose fibre based...

Linen Club unveils new brand identity and logo

Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its new brand identity and logo. The new brand identity and logo represents brand’s passion, authenticity and expertise in creating the best linen...

Pandemic has altered consumer psyche permanently: Liva

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being...

Ushering in a New Technological Era: Retail industry goes contactless in COVID times

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...

Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable

Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion Aditya Birla Group, has launched Antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits...

More Retail appoints Vinod Nambiar as MD

Samara Capital-Amazon owned food and grocery retail chain More Retail appointed Vinod Nambiar as Managing Director. Prior to joining More Retail, Nambiar held leadership assignments at Hindustan Unilever India and Colgate Palmolive. In his previous stints he worked across geographies...

D Shivakumar, Group Executive President – Strategy and Business Development, Aditya Birla Group

Shivkumar or Shiv as he is popularly known is currently Group executive president at Aditya Birla group for strategy and Business development. He joined the ABG Group in January 2018. Prior to this, Shiva was Chairman and CEO for PepsiCo...

LIVA launches LAPF Studio in Jaipur; fluid fashion enters the women’s-wear capital of India

The US$ 48.3 billion Aditya Birla Group’s leading fashion ingredient brand Liva on Thursday inaugurated a state- of- the- art Liva Accredited Partner Forum (LAPF) Studio in Jaipur in association with Garment Exporters Association of Rajasthan (GEAR). This is the...

East India: Evolving into a brand conscious, product savvy retail sector

The East Indian retail market has been on a growth trajectory since the evolution of new Millennials population. Analysts have attributed this upward swing to the evolving middle-class, rising disposable incomes and growing aspirations for improved living standards, especially...
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Govt asks retailers to cut profit margins on pulses; pass on lower wholesale rates

The government warned that it would take stern actions against unscrupulous speculation and profiteering by market players.New Delhi: The...
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