Aditya Birla Group

Aditya Birla Group’s Birla Cellulose has launched its premier international design studio in New York, USA.  At the opening ceremony, Rajeev Gopal, Chief Marketing Officer of Grasim Industries Limited, a flagship company of Aditya Birla Group said: "It is...

Liva, the new age fabric brand from the Aditya Birla Group’s Birla Cellulose, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season, Birla Cellulose will depute Liva Fashion Advisors (LFA)...

Sweden is looking for a joint project with the Aditya Birla Group in the area of smart textiles as part of their effort to increase bilateral trade, a senior Swedish Government official said. "We are having discussions for a joint...

Landmark Group, Dubai based retail and hospitality conglomerate and the parent company of leading retail brands: Lifestyle, Max Fashions, Home Centre, Spar Hypermarkets and EasyBuy, has announced several changes across its India leadership. As a part of these organizational changes,...

Birla Cellulose, Aditya Birla Group's umbrella brand for its range of cellulosic fibres, will open a design studio this month in New York to connect with international fashion brands, a company official said. Besides, the company also has plans to open studios...

Liva, the new age fabric brand from the Aditya Birla Group, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season Liva will depute Liva Fashion Advisors (LFA) in top four...

Aditya Birla Group will shut down its online shopping portal Abof.com by the end of this year, weighed down by intense competition from the sector giants Amazon and Flipkart. According to a PTI report: Launched in October 2015, Abof.com has...

American Eagle Outfitters, Inc. announced plans to enter India through licensed stores. The company has signed a multi-year license agreement with the Aditya Birla Group, a leading Indian conglomerate with an extensive retail portfolio, as well as strong digital...

The fashion and lifestyle sector in India has shaped up rather well since the turn of the new millennium. People today are as fashion-conscious as any celeb or a socialite, and this has resulted in increased fashion spending across...

India's first e-commerce company Fabmart.com's founder K Vaitheeswaran said e-retailers like Flipkart cannot be written off as they have built good scale, brand and customer base. "You cannot be writing off companies like Flipkart, for some of them have built...