Aditya Birla Group

Aditya Birla Group has reportedly reshuffled its management team. Sushil Agarwal, a group loyalist who was the chief financial officer (CFO) and whole-time director of Grasim Industries, has been elevated to the post of group CFO. Prior to this, Agarwal...

It's really all about the consumer, stupid! Indian retailers shifted gears fromproduct to customers. Both brick and mortar and e-tailers realised that it is imperative to address the needs of demanding "Digital customer" who like to order products and...

Generating critical mass with viable entities and eliminating non-core or under-performing business was prominent refrain in retail. Big-box retailers and online players focussed on their core business strengths and thereby scaled up efficiencies by either consolidating or/ and acquiring...

Aditya Birla Group's newn venture abof.com (all about fashion), an online one-stop fashion portal for apparel, footwear and accessories for men and women, wants to differentiate itself. It wants to customise the shopping experience for its consumers, keeping in...

Liva’s consumer appeal is being topped with a brand ambassador, the renowned fashion queen Kangana Ranaut with the launch of its latest campaign. Made with natural fibers, Liva epitomises natural fluid fashion with an all new perspective this season. Fluid...

All day comfort remains the prime criterion for any trouser fabric and that is what men look out for when narrowing down on what best suits them. The trouser fabric market is dominated in India by names like Raymond,...

For the holistic growth of the retail industry, we need new international brands to foray in India. We also need the national brands, or the already established international brands, to reach out the discerning customers of tier-III and -IV...

As Indian Prime Minister Narendra Modi urges nation to 'Start-up' and 'Stand-up' during his I-Day speech. The giants of Indian business are slowly but gradually waking up to the increasing power of start-ups in India. In a bid to...