Aditya Pittie
Food
Modern Trade all about win-win partnerships between brands and retailers
The evolution of modern trade has thrown up new challenges for FMCG and food majors. Brands love the space, the visibility and all the benefits that modern trade offers. They have allocated resources towards this new order through dedicated...
Food
'The man who enabled Patanjali to disrupt the FMCG space'
Pittie Group's association with the Patanjali Ayurved brand dates back to 2012 when it began distribution for their range of products in general trade. In 2014, Pittie began associating with Patanjali in modern trade as well, supplying their products to a wide...
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Latest News
Nandini launches protein-infused idli-dosa batter for urban consumers in Karnataka
According to KMF, the batter will be available in two pack sizes and will be sold at milk parloursBengaluru:...
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