Aditya Pittie
Food
Modern Trade all about win-win partnerships between brands and retailers
The evolution of modern trade has thrown up new challenges for FMCG and food majors. Brands love the space, the visibility and all the benefits that modern trade offers. They have allocated resources towards this new order through dedicated...
Food
'The man who enabled Patanjali to disrupt the FMCG space'
Pittie Group's association with the Patanjali Ayurved brand dates back to 2012 when it began distribution for their range of products in general trade. In 2014, Pittie began associating with Patanjali in modern trade as well, supplying their products to a wide...
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Latest News
Godrej Interio records 25% growth during festive season 2024
The brand witnessed double-digit growth across all zones, with North and Central India emerging as the strongest performing regionsBengaluru:...
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