affiliate marketing

From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approachesBengaluru: Getting noticed by consumers amid the millions of distractions in today's cluttered retail environment is a challenge, especially for emerging direct-to-consumer (D2C) brands.Unless...

Actor Ram Charan will be seen in the new campaign of Manyavar named #TaiyaarHokarAiye marking the onset of the wedding and festive season Bengaluru: Men’s ethnic wear brand Manyavar has signed Indian actor Ram Charan as its new brand ambassador. Under...

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six monthsNew Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...

India’s e-commerce industry has witnessed a major breakthrough in the last few years. Increasing Internet penetration, safe and secure payment modes along with aggressive marketing strategies have all played a significant role in the booming e-commerce sector. With digitization...