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Akshay Kumar

5 Indian celebrity-owned brands that were huge hits

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

6 digital-first brands that went physical

These offline brands took the offline route to expand and reach a wider customer base Mumbai: While online offers convenience, offline offers experience and today’s consumers want both, compelling several digital-first brands to transition into the physical world. According to a 2022...

Akshay Kumar’s clothing brand Force IX enters Bengaluru

The new outlet is the brand's second retail store in India and is located at Phoenix Marketcity, Whitefield, BengaluruBengaluru: Bollywood actor Akshay Kumar's athleisure wear label Force IX has launched its first store in Bengaluru, a company official wrote...

Burj Khalifa builder Emaar to build a mall in Kashmir

This is the first FDI project in Jammu and Kashmir after Article 370 was repealed by the Centre in 2019Srinagar: The makers of Burj Khalifa on Sunday marked their formal entry into Jammu and Kashmir, performing the groundbreaking ceremony...

Myntra launches Bollywood Icon Akshay Kumar’s fashion brand ‘Force IX’

Force IX is set to offer an array of options across t-shirts, shirts, sweatshirts, cargos, joggers, chinos, Co-ord sets, Boiler suits, Dungarees and accessories on Myntra Mumbai: In a first-of-its-kind association, Myntra announces the debut of Bollywood icon, Akshay Kumar's...

Twinkle Khanna’s sells her digital media company Tweak India to Good Glamm

The collaboration of Tweak India and Good Glamm will help the latter to enhance its content-creator-commerce strategy via Tweak's content which engages the Tier 1 demographicNew Delhi: The Good Glamm Group has announced the acquisition of 51 per cent in...

Twinkle Khanna’s sells her digital media company Tweak India to Good Glamm

The collaboration of Tweak India and Good Glamm will help the latter to enhance its content-creator-commerce strategy via Tweak's content which engages the Tier 1 demographicNew Delhi: The Good Glamm Group has announced the acquisition of 51 per cent in...

Akshay Kumar to be face of Ayurvedic personal care brand Lever AYUSH

Bollywood actor Akshay Kumar has been roped in as ambassador of Ayurvedic personal care brand Lever AYUSH. The actor believes Ayurveda can be the answer to most of the modern lifestyle problems. Hindustan Unilever Ltd has launched an exclusive range...

Anmol Industry announces Akshay Kumar as its brand ambassador

The 22-year old biscuit brand Anmol Industries has appointed Bollywood actor Akshay Kumar as the brand ambassador for their Biscuit brand, Anmol Biscuit. Anmol has decided to increase its investment in brand building by roping in Akshay Kumar, one of...

Kwality Ltd gets branding push; clears legal hurdle

Dairy products player Kwality Ltd, which has plans to invest Rs 500 crore for expansion, said it has successfully come out of a branding-related legal dispute after Graviss holding withdrew its case on May 31. According to a PTI report:...
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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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