Alisha Malik

As India is paving its way toward modernization, gender roles are gradually changing with women no more being confined to houses. Indian women multitask – they are homemakers, decision makers, able and skilled workers all rolled into one.Women are...

Mochi, one the stylish youthful Indian footwear and accessories brand, turned 20 this year. Since its debut in the year 2000, the brand has expanded its presence in 74 cities with 144 stores. The Big Birthday Bash of Mochi begins...

With pandemic threat lasting longer than expected, brands have introduced innovative methods to ensure consumers do not miss out on shopping while they are at home. The festive season is on the threshold and in order to cater to...

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a significant spike over the last few months. From a consumer perspective, the shift was obvious...

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3 billion around the world using the Internet, social media is no longer a choice, but...

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...

There is nothing more disappointing than having a customer not return to your store or bombarding you with complains about your product quality. Of the many reasons that people may not return to a store, one of the main...