Alok Paul

The brand also reported doubling its conversion rates, increase in prepaid orders and greater return on ad spend in just two months since launching its revamped mobile appMumbai: Women’s wear brand Berrylush has reported a 50% surge in net...

These aren’t run-of-the-mill tips one may find in every startup manualEmbarking on the entrepreneurial journey is exhilarating. It’s a path filled with opportunities, challenges, and countless lessons. As someone who’s been through the highs and lows of building a...

The women's fashion brand is expecting a 3x increase in traffic from its new app launchMumbai: Berrylush, a premier western wear fashion store for Indian women, is launching its latest mobile app, which will be available on both...

For women’s fashion brand Berrylush, its products are its biggest brand ambassadorsThe brand’s customers are always delighted by the quality and style quotient of its products. No wonder then that they do rigorous word-of-mouth publicity for Berrylush—this to date...