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American Express to open one-million sq. ft. campus in Gurugram

The new office building provides a modern, energy efficient workspaceNew Delhi: Global payments company American Express on Wednesday announced it will open its nearly one-million square feet campus in Gurugram, Haryana.The company has additional facilities in Gurugram as well...

Small retailers optimistic about their recovery: Survey

Around 80 percent of Indian small business owners are optimistic that their business will survive the COVID-19 pandemic and 71 percent say that they are confident of the measures taken to gain consumer trust, according to the survey by...

MobiKwik pivots business strategy; targets profits by April 2018

Gurugram-based mobile payments network MobiKwik aims to become profitable by April 2018, as it pivots its business strategy to increase presence in the offline space, a senior company official said. "We expect to become profitable by 2018 and continue to...

PAYBACK's Gaurav Khurana on why loyalty programs work in India

Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...

Indians use e-commerce sites more than others; says study

A survey conducted by American Express and Nielsen say that Indians use the Internet to access the shopping sites more than social networking and others. In a survey named 'Understanding Online Consumers,' American Express and Nielsen  studied the patterns of...

Bangalore-based Capillary Technologies Raises Rs 84 Crore Funding from Sequoia & Norwest

Bangalore-based Capillary Technologies has received a funding of Rs 84 crore from Sequoia Capital and Norwest Venture Partners, according to a leading daily. The deal will value the company at over Rs 600 crore. Capillary assists retailers like Benetton,...

Building Brands with Facebook

In the good old days of pre-web brand-building, marketing thought was often led by the consumer purchase mindset. This was defined as an inverted funnel with awareness as the starting point, leading to consideration and then purchase. While the...

Satya Paul joins hands with American Express

Satya Paul joined hands for the first time with American Express to showcase its exquisite `The Art of Tarot` collection. The show also commemorated the 25th anniversary of the brand Satya Paul.The beautiful evolution of fashion, the unison of...

The Rules of Consumption

Radha Chadha, managing director, Chadha Strategy Consulting, is one of Asia's leading marketing and consumer insights experts. After working with leading advertising agencies – JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia...

Michael Green of IMSG will talk retail branding at IRF 2007

Michael Green, managing director (international markets), IMSG, UK, will partake in a session on ‘Branding & Marketing @ Retail’, at India Retail Forum (IRF), on September 5, 2007. He will be joined in by Santosh Desai, MD & CEO,...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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