Amul
Retail
It’s fresh paneer from Amul
The country's largest dairy cooperative Amul is making a foray into the fresh paneer segment, which is an estimated Rs 10,000 crore market.“Amul Fresh Paneer (the brand of its product) is the latest addition in the company’s product portfolio...
Retail
Vision 2015 of food processing ministry
With an eye to boost the food processing sector, the ministry of food processing industries outlined Vision 2015 with the aim of trebling the size of processed food sector, increase the level of processing of perishables, and encourage retail.As...
Retail
Amul pro-biotic ice-cream awarded
Pro-biotic ice-cream from Amul has bagged The International Dairy Federation Marketing Award-2007.
The award was announced on October 3 at the World Dairy Summit in Dublin, Ireland.“These campaigns are excellent examples of best practices in branded and generic marketing from...
Retail
Amul: Utterly — butterly — watery
From milk to butter, to shakes, and now water... evidently, the pressure of rising input costs in its dairy products business has compelled Amul to enter the bottled water segment.The proposal has been put up by the Baroda District...
Retail
Indian retail will hope to find bigger opportunities and better clarity at IRF 2007
A few hours from now, the retail conglomerate of India as also from across the world, will sit, sip and dine together with one common aim – create opportunities, and chalk out a path for better access to the...
Retail
Amul gets its modern act together
Following the footsteps of global fast-moving consumer goods companies in India, dairy major Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets its products under the Amul and Sagar brands, is in the process of setting up a separate cell...
Retail
Amul Zydus slugfest goes to round two
Amul, which is the biggest butter brand in the country, has raised serious objections on the advertisement by Zydus Cadila. Zydus Cadila’s most recent campaign to promote its NutraLite margarine brand, states that its product is better than butter.Gujarat...
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By December 2026, The Souled Store expects to have about 200 stores: Co-Founder Harsh Lal
Harsh Lal, co-founder of The Souled Store, shares insights into the brand’s journey, design strategies, plans for both online...
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