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Amulya Pandit

Growing sustainability concerns will shape the Indian soft drinks industry

Ethical living is a crucial trend currently influencing consumer preferences and driving new product development in soft drinks in India, according to global market research company Euromonitor International's webinar ‘Megatrends shaping the soft drinks market in India’.Mounting concerns about...

Top three megatrends driving disruption in retail in India

Global market research company Euromonitor International has revealed the key megatrends influencing the Indian consumer market at its seminar held in Mumbai.Megatrends are long term shifts in consumer behaviour. They shape demand and determine consumers’ priorities. In the Indian...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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