Analytics

Retailers can and do collect a wealth of data on their consumers, who in return for sharing their information, expect valuable experiences with the brand. The retailers who fully exploit this data to deploy consumer engagement programs would be...

E-commerce initiatives and business models which directly depend on the interent ecosystem, need comprehensive Software Testing. While online transactioning is the primary business process for some of the most successful corporations, it is a critical service offerred by the...

As the saying goes, ‘If you forgive the fox for stealing your chickens, he will take your sheep.’ Yet many retailers in India continue to open outlets without investing in proper security systems. Amar Subhash, General Manager, Commercial &...

To succeed in emerging markets, your brand must conquer the inherent nuances specific to these markets. Mastering the art of the perfect order-to-cash cycle is a good place to start. For any brand plying its products in emerging economies,...

Customers today have access to a wealth of information even before they begin their shopping. To offer them the right product mix at the right price and through the right channel, retailers should know what they value the most....

Modern Retail has become  synonymous with convenience and ease. New buying behaviour   seen amongst the newer generation of consumers indicates that they prefer shopping at malls and would like to buy all their requirements under one roof, with complete...

Customers today have access to a wealth of information even before they begin their shopping. To offer them the right product mix at the right price and through the right channel, retailers should know what they value the most....

Business intelligence and analytics solutions provider IRIS-TEG has announced the launch of a new service offering, “Insights at the Speed of Business”, to help businesses make better decisions using analytics.A typical fact-based decision-making process has three steps. First, the...