Anand Aiyer

The new identity stores have a shift in aesthetics, density, technology and overall appeal Bengaluru: American menswear brand Arrow has unveiled its new identity stores with a shift in aesthetics, density and overall appeal, the retailer said in a press release...

Having more than 24 years of experience in the fashion and retail sector, Aiyer's arrival signifies the onset of a new era of growth and innovation for the brandBengaluru: American menswear brand Arrow has appointed Anand Aiyer as its...

It is said that leadership is an influence. One doesn’t lead by pointing at a place and asking people to go there. One leads by going to that place and making a case. Similarly, leaders from different brands had...

Easybuy, the value fashion arm of Landmark Group, has shown no signs of slowing down. With a mission to make aspirations affordable for the entire family, the fastest growing value fashion retailer is poised to cross the milestone of 100 stores very...

Easybuy, India’s leading value fashion retail brand, is now available on Amazon Fashion India. Amazon Fashion continues to delight customers across the country by bringing them the widest and most loved fashion selections from emerging as well as popular...

Landmark Group’s youngest and most trending format, Easybuy, needs no introduction. The brand, since its inception, has been on a growth spree. The brand started its journey in 2014 with a clear mission to serve Neo-India, the biggest consumer...

Consumers expectations are growing with the changing times. Well-travelled consumers of today expect the right product to be delivered at the right time. To match these rapidly evolving needs of consumers, retailers are investing huge amount on supply chain...

Landmark Group’s youngest and most trending format – Easybuy – is on a growth spree. With a clear mission to tap opportunities in small towns and metro suburbs, serving the biggest consumer segment of India, the brand started its...

Technology has revolutionised retail in the last decade or so. It is influencing retail consumption like never before and is driving the change to make the shopping experience faster, more convenient, transparent and reliable. Humanoid Intelligence, Artificial intelligence, Bots,...

Senior VP and Business Head, Easybuy, Anand Aiyer shares that millennials spend most of the  time online and this is the reason why brands are preferring to go Omnichannel. He also highlights the challenges faced by the Easybuy while...