Ananth Narayanan

"India's apparel fashion business has a long way to go with per capita consumption being as low as $50 compared to $950 in the US and $150 in China, said Suresh J, Chairman, India Fashion Forum and MD &...

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing digital presence was the craze till now, a new shift in the trend has been apparent of late. Images BoF...

The nation’s most awaited fashion sale, Myntra’s ‘End of Reason Sale’, held between December 22-25 concluded with over 1.7 million people purchasing 5 million products over the four day sale. Myntra recorded the highest share of first time buyers of...

The 7th edition of Myntra’s End of Reason Sale (EORS) opened at 12:00 am on December 22 to a great start with Myntra clocking Rs 5 crore in the first five minutes. Myntra witnessed 500 per cent rise in...

Fashion e-commerce major Myntra is investing in growing personal care segment to cater to the masstige section and expects it to contribute 7-8 per cent of its revenues in the next two years. "Personal care is an important category and...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Myntra, India’s leading platform for fashion and lifestyle has launched its own handloom brand ‘Navibhu’ with a view to tap the niche but expanding customer interest in the India Handloom Brand promoted by Ministry of Textiles to support weavers...

Myntra officially launched its CSR initiative in association with the Union Textile Ministry, to work directly with weavers and elevate their economic stature. The initiative also provides an impetus to the Government’s agenda to transform and revive demand for...

Flipkart-owned online fashion retailer, Myntra - which is confident of hitting profitability by the end of this fiscal - was awarded the master distribution and management rights for Spanish fast fashion brand Mango as well as luxury brand Espirit in India...

Myntra, India’s largest platform for fashion and lifestyle, is looking forward to clock 10-15 per cent sales from the Omnichannel brands i.e. the brands which have presence both online and offline. Online firms are fast embracing the Omnichannel strategy in...