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Measuring the influencer effect

Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands? New Delhi: For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...
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E-commerce a challenge for direct selling industry’s growth: IDSA

IDSA is negotiating with the government to control the digital marketing sites so that direct selling products are not...
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