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In Focus
Measuring the influencer effect
Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands?
New Delhi:Â For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...
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Latest News
Primark, Argos lead the UK’s hottest brands list
Both Primark and Argos achieved a 94% brand awareness among the respondents of the survey followed by Marks &...
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