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To Re-Lease or Not to Re-Lease: Understanding the dynamics and nuances

It isn’t uncommon to see new brands or existing brands shuffling space in malls every few months. We speak with experts on the reasons for the same and the results being achieved by this…The Need to ReshuffleYogeshwar Sharma, CEO...

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Reliance Retail's experiential store in Mumbai, Project Eve

In a pioneering effort that redefines the shopping experience of Indian women, Project Eve has launched its first flagship store in Mumbai. The store in Inorbit Malad spans across 10,000 sq.ft. which is a unique concept in premium segment...

Oberoi Mall to explore Omnichannel route, to launch premium mixed-use retail projects by 2020

Envisioned as a fashion and entertainment destination, Oberoi Mall opened its doors for shoppers on April 15, 2008. Situated on the Western Express Highway and with a GLA of 5,50,000 sq. ft., Oberoi Mall has occupied a significant position...

Plagiarism is by-product of fashion industry: Anita Dongre

Her designs are widely replicated by shop owners, and bought by those who want to ace their style quotient in an affordable way, but designer Anita Dongre feels plagiarism is a by-product of the fashion industry. However, she says...

4 most admired Indian origin store design concepts of the year

The 17th edition of India Fashion Forum (IFF 2017) – which was held from April 12 – April 13, 2017 in Mumbai – witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive...

Outstanding achievers among fashion brands honoured at India Fashion Forum 2017

The 17th edition of India Fashion Forum (IFF 2017) was held from April 12 - April 13, 2017 at Hotel Renaissance Powai. The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends...

7 fashion designers and their successful prêt-à-porter lines

Once upon a time, designer clothes meant haute couture ramp walk, collections that were way beyond the reach of the masses, threads you could find only in glossy fashion magazines or see your favourite stars sporting on TV. Fast forward...

Indian designers are waking up to pret: Designer Anita Dongre

Her label took global flight when Duchess of Cambridge Kate Middleton opted for her creation for a day out in India and she is dedicated to the world of fashion as she has no time and no plans for...

Central Store Now Opens at Growel’s 101 Mall

Central Retail Store, part of Kishore Biyani’s - promoted Future Group has launched its 33rd store across the country and the 4th store retail outlet in Mumbai at Growel’s 101 Mall, Kandivali. With this launch, Central continues to widen...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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